Acceptable Use Policy

1. Scope

This AUP applies to all customers, users, employees, contractors, agents, developers, integrations, API users, and any other person accessing the Services through an account associated with you.

You are responsible for ensuring that all activity conducted through your account complies with this Policy.

5. Opt-Outs and Revocation

You must honor valid opt-out, unsubscribe, revocation, STOP, do-not-contact, and similar requests as required by applicable law and industry requirements.

You may not intentionally re-add, re-upload, reactivate, or continue messaging a suppressed recipient in order to avoid an opt-out.

Where Reach Bullet provides suppression or opt-out tooling, you may not disable or manipulate that functionality for the purpose of continuing unwanted communications.

7. Prohibited Content

You may not use the Services to transmit, promote, facilitate, or distribute content that is unlawful or that Reach Bullet reasonably determines presents unacceptable legal, safety, carrier, or platform risk.

Prohibited content may include:

• fraudulent financial schemes;
• phishing or credential theft;
• malware, ransomware, spyware, or malicious software;
• illegal drugs or controlled substances;
• illegal weapons or explosives;
• human trafficking or exploitation;
• child sexual abuse material or sexual exploitation of minors;
• unlawful gambling operations;
• counterfeit goods or stolen property;
• unlawful debt collection;
• unlawful discrimination or harassment;
• credible threats of violence;
• content that unlawfully infringes intellectual-property rights;
• content intended to facilitate criminal activity; or
• other activity prohibited by applicable law or telecommunications providers.

8. High-Risk and Restricted Use Cases

Certain industries, content categories, or messaging use cases may be subject to additional restrictions, review, documentation, registration, monitoring, or approval requirements.

Reach Bullet may restrict or prohibit a use case even if the activity is not expressly listed in this Policy where we reasonably determine that the activity presents elevated legal, carrier, compliance, fraud, abuse, security, or reputational risk.

Reach Bullet is not obligated to support every lawful use case.

9. Data and Contact Lists

You may not upload, process, purchase, use, or distribute data through Reach Bullet if you do not have the legal right or authority to possess and use that data.

You may not use:

• stolen data;
• illegally obtained data;
• data acquired through unauthorized system access;
• data obtained through fraud or deception;
• data obtained in violation of contractual restrictions;
• data whose use would violate privacy or consumer-protection law; or
• data obtained from prohibited or unlawful sources.

You are responsible for the provenance and lawful use of contact lists submitted to Reach Bullet.

10. Phone Intelligence

You may use Reach Bullet's telephone-number intelligence functionality only for lawful business purposes.

You may not use lookup services to facilitate stalking, harassment, unlawful surveillance, identity theft, unauthorized profiling, fraud, or other unlawful activity.

Lookup results do not independently establish consent or authorization to communicate with a telephone number.

11. API and Automation Abuse

You may not use APIs, webhooks, automations, or integrations to:

• bypass account or messaging restrictions;
• evade rate limits or technical controls;
• probe or exploit vulnerabilities;
• access another customer's data or systems;
• perform unauthorized scraping or extraction;
• generate abusive or malicious traffic;
• conceal the true origin of messaging activity;
• create unauthorized accounts or credentials; or
• interfere with platform availability or integrity.

12. Security Restrictions

You may not:

• attempt unauthorized access to Reach Bullet systems;
• reverse engineer or exploit security controls except where expressly permitted by law;
• scan, test, or probe the Services without authorization;
• introduce malicious code;
• interfere with system performance or availability;
• launch denial-of-service attacks;
• use compromised credentials;
• share credentials with unauthorized persons;
• attempt to access data belonging to another customer; or
• take any action designed to compromise platform security.

13. Account Sharing and Resale

You may not sell, sublicense, lease, transfer, or provide unauthorized access to your Reach Bullet account, credentials, APIs, messaging infrastructure, or Services unless Reach Bullet has expressly approved the applicable arrangement in writing.

You remain responsible for all persons using your account, whether or not their access was authorized by you.

14. No Circumvention

You may not attempt to circumvent or defeat:

• account suspensions;
• usage limits;
• compliance reviews;
• carrier filters;
• sender restrictions;
• registration requirements;
• opt-out controls;
• fraud-prevention systems;
• billing controls;
• security mechanisms; or
• other technical or operational restrictions.

Creating or using additional accounts, entities, credentials, telephone numbers, integrations, or infrastructure to avoid enforcement may result in immediate termination.

15. Complaint and Abuse Thresholds

Reach Bullet may monitor signals such as complaints, opt-outs, delivery failures, carrier filtering, fraud indicators, unusual traffic patterns, legal demands, or other indicators of abusive or non-compliant activity.

Reach Bullet may impose restrictions based on such signals even where no formal legal determination has been made.

17. Carrier and Provider Requirements

Reach Bullet relies on telecommunications carriers, aggregators, hosting providers, data providers, and other third parties.

You must comply with applicable requirements imposed by providers involved in delivering the Services.

Reach Bullet may enforce provider restrictions or take action required by a carrier or other provider without independently determining whether that provider's decision was correct.

18. Cooperation With Investigations

You agree to cooperate with reasonable investigations regarding abuse complaints, carrier inquiries, legal demands, fraud, security incidents, regulatory inquiries, or suspected violations of this Policy.

You agree to provide requested supporting information within a reasonable period.

19. Reporting Abuse

Suspected abuse involving Reach Bullet may be reported to:

Please include enough information for us to reasonably identify the account, message, sender, campaign, or conduct at issue.

20. Changes to This Policy

Reach Bullet may update this Acceptable Use Policy from time to time to reflect changes in law, telecommunications practices, carrier requirements, security risks, technology, or the Services.

Updated versions may become effective when posted or on the date otherwise stated, subject to applicable law.

21. Relationship to Other Agreements

This Acceptable Use Policy supplements the Reach Bullet Terms of Service and other applicable policies.

A violation of this AUP constitutes a violation of the Terms of Service.

22. Contact