LEGAL

Messaging & Compliance Policy

Last Updated: August 18, 2026

This Messaging & Compliance Policy (“Policy”) governs the use of SMS, MMS, messaging infrastructure, telephone-number intelligence, campaign tools, APIs, automations, integrations, and related communications functionality made available by Reach Bullet (“Reach Bullet,” “we,” “us,” or “our”).

CUSTOMERS ARE RESPONSIBLE FOR THE LEGALITY OF THEIR MESSAGING.

Reach Bullet provides communications technology and infrastructure. Customers determine who they contact, what they send, when they send it, and the legal basis upon which they communicate. Use of Reach Bullet does not independently establish consent or compliance.

1. Scope

This Policy applies to all messaging activity conducted through or in connection with Reach Bullet, including activity performed through the web application, APIs, automations, integrations, connected applications, or other supported interfaces.

You are responsible for compliance by your employees, contractors, agents, users, developers, customers, and other persons who use your Reach Bullet account or credentials.

2. Customer Is the Sender

For communications initiated through your Reach Bullet account, you are responsible for the messaging campaign and the underlying recipient relationship.

You determine:

  • the recipients;
  • the source of recipient information;
  • the message content;
  • the purpose of the communication;
  • the timing and frequency of communications;
  • the sender identity or brand represented;
  • the lists used;
  • the consent or other legal authority relied upon; and
  • how responses are handled.

Reach Bullet does not determine whether a particular recipient has consented to receive your communications.

3. Consent and Permission Requirements

Before sending a communication through Reach Bullet, you must obtain whatever consent, permission, authorization, contractual right, lawful basis, or other legal authority is required for that communication.

The type of consent required may depend on factors including:

  • whether a message is informational or promotional;
  • whether automation is used;
  • the recipient's jurisdiction;
  • the relationship between sender and recipient;
  • the industry involved;
  • the technology used;
  • the message content; and
  • applicable federal, state, local, or international law.

You are responsible for determining the applicable standard before sending messages.

4. Consent Records

You must maintain records sufficient to demonstrate the consent, authority, or lawful basis upon which you rely.

Records should be maintained in a manner reasonably sufficient to identify, where applicable:

  • the recipient;
  • the date and time consent was obtained;
  • the method through which consent was obtained;
  • the language presented to the recipient;
  • the identity of the business or sender covered by the consent;
  • the source URL, form, agreement, or other collection mechanism;
  • IP address or technical metadata where applicable;
  • the communication channels covered by the consent; and
  • subsequent modifications or revocations of consent.

Reach Bullet may request such records in connection with a complaint, carrier inquiry, compliance review, legal demand, or investigation.

5. Purchased, Licensed, or Third-Party Data

The fact that a telephone number or contact record was purchased, licensed, rented, obtained from a data provider, obtained from a lead vendor, or otherwise acquired from a third party does not by itself establish permission to send a message.

If you use third-party data, you are responsible for confirming that your acquisition and use of that data permits the specific communications you intend to send.

Reach Bullet does not independently verify the legal provenance or consent status of customer-uploaded contact data.

6. Opt-Out and Revocation Requirements

You must promptly honor valid requests by recipients to stop receiving communications where required by applicable law, regulation, industry practice, carrier requirement, or your own representations to the recipient.

Recipients may communicate revocation or an opt-out through methods recognized by applicable law or reasonably understood as a request to stop further messages.

You may not require a recipient to use an unnecessarily narrow or burdensome method to revoke consent where applicable law recognizes another reasonable method.

You may not intentionally continue promotional or other restricted messaging after an effective revocation.

7. STOP and Similar Keywords

Reach Bullet may provide automated processing for commonly recognized opt-out commands, including words such as:

STOP UNSUBSCRIBE CANCEL END QUIT

The presence of automated keyword processing does not eliminate your responsibility to recognize and honor other valid opt-out requests where required.

You may not intentionally disable, bypass, overwrite, or circumvent Reach Bullet suppression functionality for the purpose of continuing to contact an opted-out recipient.

8. Suppression Lists

You are responsible for maintaining and using suppression information sufficient to prevent prohibited or unauthorized re-contact.

Reach Bullet may maintain platform-level suppression records or other controls where reasonably necessary to honor recipient requests, maintain network integrity, comply with provider requirements, or protect the Services.

Suppression records may be retained even after other customer data is deleted where retention is reasonably necessary to prevent renewed unwanted communications.

9. Sender Identification

Where required by applicable law or industry requirements, communications must clearly identify the responsible sender, business, or brand.

You may not:

  • misrepresent the identity of the sender;
  • impersonate another business or person;
  • use a brand name without authorization;
  • obscure material information about who is communicating; or
  • use misleading identity information to increase delivery or response rates.

10. Message Content

All message content must be lawful, accurate, and consistent with any disclosures or consent obtained from the recipient.

Messages may not contain:

  • false or deceptive claims;
  • fraudulent offers;
  • misleading sender information;
  • phishing links;
  • malicious software;
  • unlawful threats;
  • unlawful discriminatory content;
  • content prohibited by the Reach Bullet Acceptable Use Policy; or
  • content otherwise prohibited by law or provider requirements.

11. Message Frequency

You are responsible for ensuring that message frequency is consistent with applicable law, recipient expectations, your disclosures, and the scope of any consent obtained.

Excessive or unexpected messaging may result in complaints, carrier filtering, account restrictions, or enforcement action.

12. Quiet Hours and Time-of-Day Restrictions

Certain laws or regulations may restrict the hours during which particular messages may be sent.

You are responsible for determining applicable time-of-day, quiet-hour, state, local, or recipient-location requirements and configuring campaigns accordingly.

Reach Bullet does not guarantee that a campaign's timing is legally permissible for every recipient.

13. Do-Not-Call and Similar Requirements

Where applicable, you are responsible for complying with federal, state, internal, industry-specific, and other do-not-call or do-not-contact requirements.

Reach Bullet does not independently scrub your contact lists against every external registry or determine whether an exemption applies unless a specific feature expressly states otherwise.

14. Carrier and Messaging Ecosystem Requirements

Messaging traffic may be subject to requirements imposed by wireless carriers, aggregators, telecommunications providers, registries, infrastructure providers, and industry organizations.

You agree to comply with requirements applicable to your traffic, which may include:

  • sender or brand registration;
  • campaign registration;
  • use-case disclosures;
  • content restrictions;
  • volume or throughput restrictions;
  • opt-in and opt-out requirements;
  • sender identification requirements;
  • complaint thresholds; and
  • traffic-quality requirements.

15. Registration Does Not Equal Legal Consent

Any brand registration, campaign registration, sender approval, number provisioning, technical approval, carrier acceptance, or similar process does not establish that you have legal permission to contact a particular recipient.

Technical availability of the Services is not legal approval of your campaign.

16. Phone Intelligence and Validation

Reach Bullet may provide information regarding telephone numbers, such as:

  • validity;
  • carrier;
  • line type;
  • mobile classification;
  • landline classification;
  • VoIP classification; and
  • related telecommunications information.

Telephone-number intelligence does not indicate whether a recipient has consented to receive your communications and must not be treated as evidence of consent.

17. Customer Lists and Data Hygiene

You are responsible for maintaining reasonable data hygiene, including removing or suppressing contacts that should no longer be messaged.

Reach Bullet may provide tools designed to assist with validation, list management, deduplication, suppression, or other processes, but use of such tools does not transfer compliance responsibility to Reach Bullet.

18. Automation and AI

Where Reach Bullet provides automation, artificial intelligence, classification, routing, or automated-response functionality, you remain responsible for reviewing and configuring the resulting communication workflow.

You are responsible for determining whether automated responses, follow-up communications, classifications, or workflows are appropriate and lawful.

19. APIs and Integrations

Messages initiated through APIs, webhooks, integrations, connected CRMs, spreadsheets, applications, or automated systems remain subject to this Policy.

You may not use an integration or API to bypass protections that would otherwise apply through the Reach Bullet interface.

20. Prohibited Evasion

You may not attempt to evade legal, platform, carrier, provider, or compliance controls by:

  • rotating sender identities;
  • creating substitute accounts;
  • using unrelated entities or credentials;
  • changing telephone numbers solely to bypass restrictions;
  • misrepresenting a use case;
  • misrepresenting the identity of the sender;
  • laundering traffic through another customer or provider;
  • circumventing suppression;
  • circumventing carrier filtering;
  • circumventing account limitations; or
  • using any other technique intended primarily to avoid enforcement.

21. Complaint Handling

If Reach Bullet receives a complaint concerning your messaging, we may request information reasonably necessary to investigate.

You agree to promptly provide requested information, which may include:

  • the recipient's information;
  • the message content;
  • campaign details;
  • the source of the contact;
  • consent records;
  • opt-out records;
  • sender identity information;
  • supporting agreements or forms; and
  • other relevant documentation.

22. Compliance Reviews and Audits

Reach Bullet may conduct compliance reviews where reasonably necessary to protect the platform, respond to complaints, satisfy provider requirements, investigate suspected abuse, or manage legal or regulatory risk.

We may require customers to provide documentation regarding campaign purpose, consent, data source, sender identity, opt-in processes, or related compliance matters.

23. Suspension and Protective Action

Reach Bullet may immediately restrict, pause, block, throttle, suspend, or terminate messaging activity where we reasonably believe:

  • the activity violates law or this Policy;
  • consent cannot be reasonably substantiated;
  • complaint levels are excessive;
  • opt-out activity indicates unwanted messaging;
  • traffic creates carrier or provider risk;
  • a carrier or provider requests action;
  • a governmental authority requests or requires action;
  • activity appears fraudulent or deceptive;
  • the account is attempting to circumvent restrictions; or
  • continued activity poses material risk to Reach Bullet or others.

Reach Bullet may take protective action before completing a full investigation where immediate action is reasonably necessary.

24. Regulatory, Carrier, and Legal Cooperation

Reach Bullet may preserve, access, or disclose records where reasonably necessary to comply with applicable law, lawful legal process, regulatory requirements, carrier inquiries, fraud investigations, or telecommunications-provider requests.

Reach Bullet may cooperate with carriers, aggregators, registries, regulators, law enforcement, courts, and other appropriate parties where permitted or required by law.

25. No Compliance Guarantee

Reach Bullet may provide features intended to assist customers with operational compliance, such as suppression functionality, telephone-number lookup, campaign settings, or other controls.

These features do not constitute legal advice and do not guarantee compliance.

You remain responsible for obtaining legal advice regarding your particular campaigns and business practices.

26. Customer Indemnification

Your obligations under the Reach Bullet Terms of Service, including applicable indemnification obligations, apply to violations or alleged violations of this Messaging & Compliance Policy.

Without limiting the Terms of Service, you remain responsible for claims arising from your recipients, campaigns, contact data, consent practices, content, opt-out handling, or other messaging activity conducted through your account.

27. Changes to Messaging Requirements

Telecommunications laws, carrier requirements, industry practices, and messaging standards may change over time.

Reach Bullet may update this Policy, technical controls, sending requirements, registration requirements, or platform functionality in response to such changes.

28. Relationship to Other Reach Bullet Policies

This Policy supplements the Reach Bullet Terms of Service, Acceptable Use Policy, Privacy Policy, and other policies incorporated into your agreement with Reach Bullet.

A violation of this Policy constitutes a violation of the Reach Bullet Terms of Service.

29. Contact and Compliance Questions

Questions concerning this Policy, compliance reviews, or messaging complaints may be directed to:

Reach Bullet [email protected]
BOTTOM LINE

Reach Bullet provides the infrastructure used to transmit communications. Customers remain responsible for the legality of their contact data, recipient relationships, consent, message content, campaign configuration, timing, frequency, and opt-out practices.