Privacy Policy

1. Scope of This Privacy Policy

This Privacy Policy applies to information that we process in connection with the Services, including information submitted by customers, account users, website visitors, developers, and other persons interacting with Reach Bullet.

Reach Bullet provides communications infrastructure and related technology to businesses. In many circumstances, our customers determine what information is uploaded to, transmitted through, or otherwise processed using the Services.

2. Information We Collect

Depending on how you interact with the Services, we may collect or process the following categories of information:

• Account Information: name, email address, telephone number, company name, account credentials, user role, and related account details.
• Billing Information: billing address, transaction information, subscription information, payment status, and related financial transaction data. Payment card information may be processed by third-party payment processors.
• Customer Content: contact lists, telephone numbers, message content, media, campaign information, templates, contact attributes, and other information submitted to the Services by customers.
• Messaging Data: sender and recipient information, message timestamps, delivery information, message status, replies, opt-out information, routing information, and other communications metadata.
• Phone Intelligence Data: information generated through telephone number lookup services, including number validity, line type, carrier, country, and related telecommunications information.
• Technical Information: IP address, device information, browser type, operating system, log information, identifiers, authentication events, and information regarding use of the Services.
• Integration and API Data: information transmitted through APIs, webhooks, integrations, CRMs, spreadsheets, and other systems connected to the Services.
• Support and Communications: information contained in support requests, emails, feedback, inquiries, and other communications with us.

3. Information Provided by Our Customers

Customers may upload, transmit, import, or otherwise provide information concerning third parties to the Services, including telephone numbers, contact information, and messaging content.

Our customers are responsible for determining what information they submit to the Services and for ensuring that their collection, use, disclosure, and communication practices comply with applicable law and their own contractual obligations.

Where Reach Bullet processes personal information on behalf of a customer, the customer may act as the applicable controller, business, or similar responsible party and Reach Bullet may act as a processor, service provider, contractor, or similar party as those terms are defined under applicable privacy laws.

4. How We Use Information

We may use information for purposes including:

• Providing, operating, maintaining, and improving the Services;
• Creating and administering customer accounts;
• Processing and routing communications;
• Providing SMS, MMS, and related messaging functionality;
• Processing telephone number lookups;
• Providing APIs, integrations, automations, and webhooks;
• Monitoring service performance and reliability;
• Detecting fraud, abuse, security threats, and unauthorized activity;
• Enforcing our agreements and platform policies;
• Processing billing and payments;
• Providing customer support;
• Analyzing and improving our products and operations;
• Complying with applicable legal and regulatory requirements;
• Protecting our rights, users, systems, and business; and
• Carrying out other purposes disclosed when information is collected.

5. How We Disclose Information

We may disclose information to third parties where reasonably necessary to operate, protect, or provide the Services, including:

• telecommunications carriers, messaging providers, aggregators, connectivity providers, and other communications infrastructure providers;
• hosting, cloud infrastructure, security, analytics, customer support, verification, and technology providers;
• payment processors and financial service providers;
• integration providers and third-party applications selected or authorized by customers;
• professional advisers, auditors, insurers, accountants, and legal counsel;
• government authorities, regulators, law enforcement, courts, or other parties where disclosure is required or permitted by law;
• parties involved in an actual or proposed merger, financing, acquisition, restructuring, bankruptcy, sale of assets, or similar corporate transaction; and
• other parties where you direct us or consent to the disclosure.

6. Telecommunications and Messaging Providers

Communications transmitted through Reach Bullet may pass through telecommunications carriers, aggregators, messaging networks, infrastructure providers, and other third parties necessary to deliver or process communications.

Those parties may process communications and associated metadata according to their own legal obligations, network requirements, and privacy practices.

7. Customer Responsibility for Communications

Customers control the recipients, content, timing, purpose, and targeting of communications initiated through their accounts.

Customers are responsible for maintaining any notices, permissions, consents, records, and lawful bases required for their processing of personal information and use of communications services.

Reach Bullet's provision of technology does not constitute a representation that any particular customer's campaign, contact list, communication, or use of information complies with applicable law.

8. Cookies and Similar Technologies

We may use cookies, local storage, pixels, analytics technologies, and similar technologies to operate the Services, maintain sessions, remember preferences, understand product usage, improve performance, and protect our systems.

Where required by applicable law, we will provide appropriate choices regarding non-essential cookies or similar technologies.

9. Data Retention

We retain information for as long as reasonably necessary for the purposes described in this Privacy Policy, including providing the Services, maintaining business and transaction records, resolving disputes, enforcing agreements, preventing abuse, meeting legal obligations, and protecting our rights.

Retention periods may vary based on the type of information, customer instructions, contractual requirements, technical requirements, and applicable law.

10. Security

We use administrative, technical, and organizational measures designed to protect information against unauthorized access, destruction, loss, alteration, or disclosure.

However, no information system, communications network, transmission method, or storage system can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security.

11. Your Privacy Rights

Depending on where you reside and subject to applicable law, you may have rights regarding your personal information, which may include rights to request access, correction, deletion, portability, restriction, or information regarding certain processing activities.

You may also have rights to opt out of certain processing activities where applicable.

To submit a privacy request concerning information controlled directly by Reach Bullet, contact us at [email protected].

12. Requests Concerning Customer Data

If your personal information was submitted to Reach Bullet by one of our customers and you wish to exercise rights regarding that information, you should generally contact the applicable customer directly.

Where required and appropriate, we may assist our customers in responding to valid privacy requests.

13. U.S. State Privacy Disclosures

Residents of certain U.S. states may have additional rights under applicable comprehensive state privacy laws. Depending on the law and circumstances, these may include rights to know or access personal information, request correction or deletion, obtain a portable copy of certain information, and opt out of certain forms of processing.

We will process applicable requests in accordance with applicable law and may take reasonable steps to verify your identity before completing a request.

14. Sale and Sharing of Personal Information

Reach Bullet does not sell customer messaging content merely because that content is processed through the Services.

Certain privacy laws define terms such as “sale,” “share,” and “targeted advertising” broadly. To the extent our activities are subject to such definitions, we will provide any notices and opt-out mechanisms required by applicable law.

15. Children's Privacy

The Services are intended for businesses and are not directed to children under 13. We do not knowingly collect personal information directly from children under 13 through accounts intended for use of the Services.

Customers are responsible for ensuring that information they submit through the Services is collected and processed lawfully.

16. International Data Transfers

Reach Bullet and its service providers may process information in the United States and other jurisdictions. Those jurisdictions may have data protection laws that differ from the laws where you reside.

Where required by applicable law, we may implement appropriate safeguards for international transfers of personal information.

17. Third-Party Services and Integrations

The Services may integrate with or link to third-party applications, websites, CRMs, communications providers, and other services.

Reach Bullet is not responsible for the privacy, security, or data-handling practices of third parties acting independently from Reach Bullet. Your use of third-party services may be governed by separate terms and privacy policies.

18. Legal Requirements and Protection of Rights

We may preserve, access, or disclose information where we reasonably believe doing so is necessary to comply with applicable law, legal process, governmental requests, regulatory requirements, enforce our agreements, investigate suspected violations, detect or prevent fraud or abuse, protect the security of the Services, or protect the rights, property, or safety of Reach Bullet, our customers, users, or others.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our Services, business practices, technologies, or legal requirements.

When we update this Privacy Policy, we may revise the “Last Updated” date above and provide additional notice where required by applicable law.

20. Contact Us

If you have questions, concerns, or privacy requests regarding this Privacy Policy or Reach Bullet's privacy practices, contact: