MMS Campaigns

MMS Marketing Platform: Send MMS Campaigns With Images at Scale

Add images to your text campaigns from the same workflow you use for SMS. Replies return to the same two-way inbox, so the conversation never splits.

SMS vs MMS

SMS vs MMS: When to Add an Image

SMS is best for short, fast messages. MMS adds images when a visual says more than words.

SMS Short and fast
S

Hi Sarah! Your appointment is tomorrow at 10 AM. Reply C to confirm.

Text only
Content
Text only
Length
160 characters per segment
Best for
Alerts and quick follow-ups
Cost
Lower
MMS Rich and visual

New arrivals are here! Reply YES for 15% off your order.

Text plus image
Content
Text plus image
Length
Longer text, up to about 1,600 characters
Best for
Visual offers and announcements
Cost
Typically higher
How to send

How to Send an MMS Campaign in Reach Bullet

MMS uses the same clean campaign builder as SMS. No new tool to learn.

1

Create your campaign

Name it and choose your audience.

2

Choose MMS and add your image

Write the text that goes with it.

3

Send now or schedule

Then watch activity in real time.

Best practices

MMS Best Practices for Better Results

Carriers set limits on media, so small choices matter. These tips apply to most US campaigns.

Keep the image small

Carriers limit file size, and around 500 KB is commonly safe.

Lead with the image, keep the text short

Make the offer clear in a line or two.

Test on iPhone and Android

Check how it looks before the full send.

Two-way

Two-Way MMS Conversations

MMS stays connected to the same contact and conversation. Replies come back to the same inbox.

One thread per contact

SMS and MMS in the same history.

Reply from the platform

Keep the conversation moving.

Two-way inbox →
Use cases

MMS Campaign Use Cases

Use media when your campaign needs more context or more visual impact. These are the common cases.

Promotions and offers

Show the offer, do not just describe it.

Event invitations

Add the flyer or location image.

Visual follow-up

Send the information you mentioned in the first text.

FAQs

Everything you need to know about MMS campaigns.

What is MMS?

MMS is multimedia messaging. It lets you send images with your text instead of text alone.

What is the difference between SMS and MMS?

SMS is text only, with short segments. MMS adds media and allows longer text, and it typically costs more.

How large can my image be?

Carriers set size limits, and around 500 KB is commonly recommended. Verify against Reach Bullet’s upload limits.

Do MMS replies show up in my inbox?

Yes. MMS stays tied to the same contact and conversation in the two-way inbox.

Can I send MMS through the API?

Yes. The messaging API supports SMS and MMS.

Do I need consent to send MMS?

Yes. The same US rules apply as for SMS, including consent and opt-out handling. Review our Messaging Compliance page.