Triggers
The event that starts the workflow.
SMS Automation
SMS Automation Software That Turns Replies Into Action
Start workflows from replies, campaign activity and contact events, then route each response automatically. Add leads to your CRM, send webhooks and alert your team without manual sorting.
Workflow
Running
Yes, I’m interested.
1Add to CRM✓
2Send webhook✓
3Notify team✓
Build the Workflow Once. Let Reach Bullet Run It.
Set up the steps one time and every matching reply follows the same path. Here is a common lead follow-up flow.
Trigger: a positive reply arrives.
Yes, I’m interested.Condition: the reply contains intent, such as interested or call me.
interestedcall me
Actions: add to CRM, send a webhook and notify your team.
✓Add to CRM
✓Send a webhook
✓Notify your team
SMS Workflow Triggers
Start a workflow from the events that matter in your operation. No one has to watch the inbox to catch them.
Replies
Start when a contact responds.
Campaign activity
React to what is happening in a campaign.
Contact events
Act on changes to a contact.
Messaging outcomes
Use message results to decide the next step.
Conditional Routing Based on the Response
Different replies need different next steps. Set conditions so each one goes where it should.
Yes, I’m interested.
Route by the response
Send interested replies to sales first.
Route by status
Handle contacts differently based on where they are.
Route by contact data
Use information attached to the contact.
Automatic Actions That Save Your Team Time
Once a condition matches, Reach Bullet takes care of the rest. Less copy and paste, faster follow-up.
✓
Add to CRM
Push contacts and replies to your CRM.✓
Send a webhook
Trigger external workflows in real time.✓
Notify your team
Alert the right people when a lead replies.✓
Move data between systems
Keep tools in sync automatically.SMS Automation Use Cases
Teams use automation wherever replies come in faster than people can sort them. These are the most common patterns.
01
Lead follow-up
Get interested replies to a person quickly.
02
High-volume reply sorting
Stop sorting thousands of responses by hand.
03
Data sync
Keep your CRM and sheets current from message activity.
FAQs
Everything you need to know about SMS automation.
What is SMS automation?
It is software that takes action on text messages automatically, based on triggers like replies or contact events, instead of someone doing it by hand.
How is automation different from a bulk SMS campaign?
A campaign sends a message to a list. Automation reacts to what happens next, such as a reply, and routes it or sends data on.
Can automation add leads to my CRM?
Yes. A workflow can add a contact to your CRM, send a webhook to another system and notify your team.
Do I need a developer to set up workflows?
Workflows are built from triggers, conditions and actions inside the platform. Developers can extend them with webhooks and the API.
Can I connect automation to Google Sheets or other tools?
Yes, through integrations, webhooks and the API. See the integrations page for details.
Is automated texting legal in the US?
Yes, when you follow the rules, including having consent and honoring opt-outs. Review our Messaging Compliance and Acceptable Use pages, and ask a legal advisor about your situation.
Automation Works Across Your Whole Platform
Workflows use your inbox, integrations and API, so nothing lives in a silo. Explore the connected features below.